The evaluation of Commercial Communication Plans is a key regulatory and supervisory mechanism used by the Hellenic Gaming Commission (HGC) to ensure that gaming-related communications comply with the applicable legal and regulatory framework, as well as the principles of responsible gaming.
Through this process, the HGC assesses the content, form, and proposed delivery of commercial communications to ensure that they are lawful, transparent, socially responsible, and aligned with the objectives of player protection and public interest.
Supporting a Safe and Responsible Gambling Environment
In a rapidly evolving gambling market, the evaluation of Commercial Communication Plans serves as both a preventive and supervisory mechanism. It helps ensure that gambling communications are consistent with regulatory expectations, supports the effective implementation of the legal framework, and contributes to the protection of society and the maintenance of a fair, transparent, and responsible gambling environment.
The HGC examines all relevant elements of a Commercial Communication Plan, including:
- The overall communication strategy and objectives.
- The creative concept, content, and promotional materials.
- The communication channels and media to be used.
- Loyalty schemes, sponsorship activities, and corporate social responsibility initiatives.
- The implementation timetable and associated budget.
All commercial communication materials must be submitted to the HGC for review and approval before they are used. Commercial communications that have not received HGC approval may not be published, distributed, or otherwise used.
Providers are required to submit their Commercial Communication Plans in accordance with the standard guide 4/2021 issued by the HGC.
Assessment Criteria
The evaluation process extends beyond a review of formal completeness and includes a substantive assessment of compliance with the principles governing gambling-related commercial communication.
Particular consideration is given to whether the proposed communications:
- Avoid misleading, inaccurate, or deceptive messages.
- Promote gambling in a socially responsible manner.
- Refrain from encouraging excessive or irresponsible participation.
- Include clear and appropriate information regarding the risks associated with gambling.
- Protect minors and vulnerable persons.
- Comply with all applicable legal and regulatory requirements.
Regulatory Objectives
The evaluation of Commercial Communication Plans supports the HGC’s broader regulatory objectives, including:
- Protecting players and vulnerable groups.
- Preventing gambling-related harm and problematic gambling behaviour.
- Promoting responsible gambling practices.
- Strengthening regulatory compliance among providers.
- Enhancing transparency and integrity within the gambling market.